With Latch quickly expanding, there was a need to grow the visual toolbox to highlight the sleek design of the smart access technology and illustrate its efficiencies. We staged an in-studio shoot where the team created “how-to” videos for various models along with still captures. The technology was also captured on location at various properties, showing how it could be implemented in not only new builds, but could also be retrofitted into existing buildings. The finished assets served as powerful sales tools that were on brand and accurate to Latch’s capabilities.