Wheaties_Cover.jpg

Wheaties

  • NYFW partnered with Wheaties to celebrate Serena Williams gracing the cover of the iconic box as well as showing her namesake label, S by Serena, down the runway. Straight from the U.S. Open to NYFW in 72 hours, she graciously sat down with Bozoma Saint John to have a conversation on fashion, motivation, inspiration, discipline, and sacrifice.

  • Images: Bryan Bedder & Thomas Concordia for Getty Images

In 2001, Wheaties paid homage to a true champion and an icon by putting her on the cover of a Wheaties Box. Althea Gibson was the FIRST Black Woman tennis player to be on the box. Today, I am honored to be the second.
— Serena Willams